On this page you will find notes and resources about uUit 3.3 - Marketing decision making

www.tutor2u.net/business/collections/aqa-a-level-business-study-notes-3-3-decision-making-to-improve-marketing-performance

www.marketingweek.com/

www.marketingweek.com/coca-cola-zero-sugar-push/ working with Tyler, the creator

  • 3.3.1 and 3.3.2 marketing objectives and markets.docx2mb


  • Market share calculations.docx


  • 3.3.3 Segmentation, targetting and positioning.docx3mb
    • 3.3.4 Extended Marketing Mix.docx2mb
    • 3.3.4 Extended Marketing Mix part 2.docx2mb
    • Price elasticity.docx2mb
    • Income Elasticity.docx
  • Confidence levels.docx1mb
    • Correlation handout.docx
    • Extrapolation handout.docx